Optimization of the stock market of Kazakhstan with the help of a strategy to increase investment attractiveness

Abstract

The relevance of the study is that the stock market of Kazakhstan plays an important role
in the country’s economy, providing financing for enterprises and stimulating investment activity.
Optimization of this market is a key issue to ensure its efficiency, sustainability and attractiveness for
both local and foreign investors. In the context of a rapidly changing global economic environment
and competition for capital, strategies to increase investment attractiveness are becoming a necessity,
which is especially relevant for Kazakhstan, which is striving to modernize and develop its economy.
Studying strategies to increase the investment attractiveness of the fund opens up prospects for
developing more effective financial policies, forming a sustainable financial sector, and, consequently,
improving the economic well-being of the country.
The purpose of the study is to identify possible strategies and measures aimed at increasing the
investment attractiveness of the stock market of Kazakhstan, as well as to analyze their effectiveness
and potential results.
The object of the study is the stock market of Kazakhstan, with an emphasis on assessing the investment
attractiveness of shares of Kazakhstani companies and their interaction with the KASE index, as well
as the impact of optimization strategies on the profitability and risk component of the market. 

Research hypothesis: Optimization of the stock market of Kazakhstan through a strategy to increase
investment attractiveness can lead to an improvement in the market situation and increase the
return on investment.
The results of the study revealed several key points:
- firstly, an analysis of data for the 1st quarter of 2023 showed that HSBK shares with a yield coefficient
of -0.5308 were the most unprofitable, indicating significant losses for investors associated with these
shares;
- the results of data approximation allowed us to identify the relationship between the profitability of
shares and the profitability of the KASE index, confirming the importance of the index as an indicator
of the general state of the stock market of Kazakhstan;
- based on the data obtained as a result of the analysis, it was assumed that optimizing the stock
market of Kazakhstan through a strategy to increase investment attractiveness would lead to an
improvement in the market situation and increase investment returns by attracting new investors,
improving regulation and creating a more favorable investment environment.
The research results obtained are important both for science, contributing to the deepening
of theoretical knowledge in the field of investment analysis, and for society, providing practical
recommendations that can be used for the development of the economy of Kazakhstan.
The conclusions of the study. The study on optimization of the stock market of Kazakhstan using
the strategy of increasing investment attractiveness allowed to identify potential ways of market
development, increase its competitiveness and attract new investors, contributing to the achievement
of the goals of the national economic strategy and improvement of the investment climate in the
country. This study makes a significant contribution to the theory and practice of investment risk
management, offering innovative solutions that can be used to improve financial stability and market
profitability.